I’m a product designer who works at the intersection of behavioral insight, experimentation, and systems thinking. I'm drawn to moments where users hesitate or feel uncertain, such as onboarding or high-stakes decision points, and I focus on reducing friction and cognitive overload while supporting confident decisions.

The last few years I've spent working in high-traffic B2C environments where the feedback loops are tight and design decisions are validated against real behavior.

I lead initiatives end to end, from problem framing and research to high-fidelity design and experimentation, collaborating closely with product managers and engineers.

Currently I'm looking for roles where I can go deeper on data-informed design and complex information environments, bringing meaningful impact to users.

Outside of work, you’ll find me dancing, deep in a book, or hunting for a good flat white.