UX Design • CONCEPT Design • PRODUCT VISION • Mobile app design • User research • Online identity • GUIDE
date. May - September ‘21
scope. The evolution of the F-Secure ID Protection product, you can read more of the core product process here
team. Main UX designer of the project, part of F-Secure Corporation’s resident consumer experience team. Working closely with our visual designer, creative writer and engineers, product stakeholders and acting as the owner of design delivery.
outcome. A concept that received positive user reaction and business investment — eventually becoming part of F-Secure TOTAL application
Starting point
ID Protection product was launched, you can read more of its process here. It focused on letting users know if their information has been part of any data breaches and providing them instructions to minimise the risk of further and potentially physical world damage.
From our early interviews, we have discovered that users were taking different measures to keep their information safe online.
This brought up the opportunity area to expand the ID Protection product to provide guidance that helps users take proactive measures rather than only reactive ones to detected data leaks.
Rather than focusing on engagement metrics and trying to move the needle somehow from business perspective, we took user insights as our basis for shaping the opportunity area that would translate into higher engagement with the product and users that are safer online/
Opportunity Area
Recovery and reaction is only half of the story.
Notifying users of any data leaks their information was a part of and giving instructions after is not enough to ensure their identity is safe online. Providing a password manager to make sure user’s login information is strong and safe is a good start, but we can help our users to take proactive measures.
This opportunity also aligned with our future vision of combining different F-Secure products; such as antivirus, VPN and browsing protection, under 1 product. We imagined that 1 product to be the only address for any device and online protection for our users.
Scoping the part of this vision under ID Protection product was to help us identify interesting and relatable areas for our target audience.
Solution concept
Let’s not guide users only to the shore from the shipwreck. Let’s instead imagine our product as the place to go for anything related to keeping their online identity protected. We can achieve this via complementing reactive measures with proactive ones.
We’ll treat this as a journey, not a hefty dump of actions to take, but we’ll rather give users the space and time they need and evolve the product with them.
Helping users prioritise
Keeping user's attention on what’s more important by prioritising reactive guidance
Complementing this with the ability to archive breaches
Evolving information architecture along with user’s journey
Introducing proactive guidance after the user is familiar with constant monitoring and reactive guidance may not be as relevant
User research
We held moderated user tests with a mid-sized group, where participants had different levels of familiarity with online identity protection and password managers.
This study helped us explore the value the guide concept can bring to users and the positive impact it can have on the product usage. We were are able to capture that users already expect the product to help them become more aware of any threats to their online safety and receiving actionable guidance would help them feel safer and empowered.
Here is a partial wordcloud reflecting these insights:
A guide to peace of mind
Concept designs and user insights increased our confidence in the direction. Creating the business case to invest in this concept followed, as we have seen its potential to establish further trust in the product and the brand.
We incorporated the guide concept into our plans to consolidate our offerings into one product.
We looked into ways to assist users in staying safe online with our expanded portfolio.
The concept evolved into a method for users to explore the features of the full product and to develop better habits for protecting their data online.
It also challenged us to consider the priority of different types of guidance and notifications that we would provide to users, as not everything can be urgent.
We aim to become our users' trusted partner who empowers them to feel safe online and ensure their peace of mind.
