Concept design • Smart home • User research • Personas • Interviews • Benchmarking
date. Feb - May ‘17
scope. Concept design to help F-Secure form their offering of smart home protection further. Conducted as a part of Requirements Engineering course at Aalto University
team. 3 Service Designers
outcome. A solution concept based on research findings
Problem Area
F-Secure was about to release their smart home protection product, yet was wondering how to match user expectations beyond obvious requirements and attract their attention within a fast-growing market.
This called for a process involving different types of research.
Process
Main findings through personas
Tommi Hakala
Middle-aged traditionalist
60 years old
At the end of career span or retired
Married, has grown-up children
Looks for a service that:
Reduces effort,
covers his whole family,
simplifies & reduces anxiety,
is in an affordable price range
Maria Nieminen
Parent with intermediate income
37 years old
In the middle of career span
Married, has yount children
Looks for a service that:
Covers her whole family,
reduces effort,
saves time,
connects with her existing devices and services,
is aesthetically pleasing
Olli Parkkinen
Tech-savvy young adult
29 years old
In the beginning of career span
Lives with a partner
Looks for a service that:
Saves time,
connects with his existing devices and services,
reduces effort,
is aesthetically pleasing,
is customizable
Solution concept
”One device to rule them all”
Providing parental controls
Safer smart device use for the whole family
On-device indications for modeless feedback
Getting informed by a glance
Including wi-fi router
All-in-one device
Offering bundles including VPN solution
Wider security coverage in one subscription for family
Leveraging better-known products by the brand