Concept Design • Prototyping • User research • Surveys • Interviews • Mobility • Ride sharing
date. Jan - May ‘17
scope. Aalto University Design Project ’17 - Theme: “Mobility as a Service“
team. 5 students from different professional and social backgrounds, calling themselves "Team Snapple"
outcome. A journey of the service design process, involving 9 sprints, resulted in digital prototypes of Kyyti and investor pitch to help us take it into real use.
Problem Area
We researched residents’ travel experience in the Helsinki capital region so that we can detect promising challenges we could try to tackle. We spent the first 3 sprints solely on domain and user research via benchmarking, digital surveys, and in-depth interviews.
Solution Area
We spent 6 sprints on coming up with different solution concepts and validating their potential rapidly. While doing so, we were able to discover the problem domain and target audience habits and preferences further. The more we published digital surveys in relevant community groups, interviewed different subsets of the target audience, and contacted different companies, the more we were able to narrow down our focus area depending on our learnings. This helped us eliminate our not-so-promising ideas.
Towards the last 3 sprints, we decided to crystalize our concept on Corporate Ride-Sharing and we kept discovering how the concept could work in real life via prototyping.
Some of the experiments, such as interviews and prototyping, were conducted at the premises of companies; Elisa, Konecranes, OP, and Valio.
Main Learning & Focus
Commute expectations circle “convenience, cost, and comfort“
We need the convenience of a private car with the costs of public transportation as well as networking opportunities
Solution Concept
Why not share it?
Kytti helps employees share commute and costs;
and aims for a stronger community and sustainable business for companies